Initial problems with the UX of the website (complicated form, misaligned content, lack of key elements) effectively discouraged potential customers. UX and text improvements were implemented, a simplified, properly described form was created, and a section showing the team was added. As a result, we saw a significant increase in average session length and in completed and submitted forms.

Between May 1 and September 15, 2024, the Google Ads campaign delivered very solid results, reaching an impressive 354,755 audiences, providing broad reach and increasing brand visibility. Thanks to precisely chosen strategies, 8,319 clicks were generated, and a CTR of 2.34% was achieved – confirming the effectiveness of the advertising communication. The cost per click remained at a reasonable level of PLN 1.64, which attests to effective optimization. The most important success, however, was the acquisition of 54 valuable leads, the vast majority of which translated into sales conversions. Given its broad reach and stable cost-per-click, the campaign provides an excellent basis for further activities that can further increase ROI.

From May to mid-September 2024, we managed to acquire 64 leads. The vast majority of the completed forms were actual owners of transportation films with whom we managed to make contact. The side effect of increasing brand recognition among prospects is also not unnoticed. The ad reached 131,370 accounts interested in transportation and logistics.