4Wall
How did optimizing a Meta Ads campaign enable a 430% increase in ad revenue for a distributor of interior design products?
The cooperation between the 4wall brand and inmarketing digital agency began in 2022 and continues to this day, with an ever-expanding scope. 4wall is a leading manufacturer and distributor of interior finishing products. Together we strive to achieve the best results in the Meta Ads advertising system, but not only.
Are you curious? Read on!
4Wall
How did optimizing a Meta Ads campaign enable a 430% increase in ad revenue for a distributor of interior design products?
The cooperation between the 4wall brand and inmarketing digital agency began in 2022 and continues to this day, with an ever-expanding scope. 4wall is a leading manufacturer and distributor of interior finishing products. Together we strive to achieve the best results in the Meta Ads advertising system, but not only.
Are you curious? Read on!
Goals.
Achieve a ROAS of 10
We managed to achieve the goal already in the first month of cooperation, which significantly strengthened the relationship. After that, it only got better!
Scaling up expenses
The easiest way to achieve results is with reduced advertising spending, so we focused on the process of building a solid strategic foundation to scale our client’s business.
Streamlining visual communications
we wanted a unified visual communication, the ads in Meta Ads were to be unambiguously associated with the 4wall brand.
Challenges.
Education
Research and market analysis were a necessary and crucial element for further action.
High competitiveness
High competitiveness in the industry required a special approach to creating ad content.
Quick implementation of campaigns
Time is money, so Meta Ads activities had to be fast and effective.
Strategy
What did we do?
Krok 1
Defining the goal and marekting challenges
Meeting with the client, brainstorming and jointly deciding on an action strategy are key elements of the cooperation. This ensures that each party knows its tasks, follows a set pattern and achieves a common goal.
Krok 2
Market and competition analysis
Knowing the market and the competition is an important factor in the success of a project. It is often a turning point in the cooperation, it allows us to notice many opportunities, but also risks that arise from the analysis of the market and competition.
Krok 3
Selection of channels and communication strategy
Choosing the right marketing channels is a key issue. Together with the client, we decided on activities in the Meta Ads advertising system. We also worked out a communication strategy, i.e. what, where, when and to whom to target.
Results
Start of activities (August 2022)
Average ROAS – 8
ROAS from remarketing campaigns – 10
Display frequency of remarketing ads – 18 (too high)
Conversion rate for remarketing – 2,05%
Currently (October 2024)
Increase in ad spending by 786%
Average ROAS – 11,3
ROAS from remarketing campaigns – 13,5
Frequency of display ads in remarketing – 7
Conversion rate for remarketing – 3,45%
This is a perfect example of what scaling e-commerce sales with Meta Ads can look like. We increased spending by more than 550%, while reducing the frequency of display ads to an acceptable value of 7. This is thanks to the generation of high value traffic, which was met with relevant remarketing campaigns. The whole project resulted in an increase in the conversion rate and, consequently, an increase in advertising revenue.
Who was responsible for the project?
Wojciech Stola
Senior Paid Social Specialist
Rafał Baraniecki
Head of Technology
Julia Troszczyńska
Graphic & UI Designer
Summary
lead campaigns
1210%
Increase in advertising revenue
11,3
Average ROAS
3,45%
Conversion rate for remarketing
Customer feedback
We highly recommend the company to anyone who wants to grow their business online 😊. Wojtek from Inmarketing is a real expert, full of knowledge and experience….
