Marketing in the medical industry

The medical industry is one of the most innovative and capital-intensive sectors of the economy. Its development not only has a direct impact on the health of the population, but also on the economy as a whole, through job creation and investment in technological development.

Due to legal regulations and ethical requirements, marketing activities here must be particularly precise and transparent. It is worth focusing on providing valuable, substantive content and building trust in the brand and its products or services.

Marketing in the medical industry

In 2023, the value of the pharmaceutical market in Poland reached 50 billion zlotys, growing by 9.5%. However, there are challenges behind this success: regulation, patient education and strong competition. We know how to meet these challenges and effectively market so that your brand stands out.

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Wojciech Matecki

Marketing expert in the medical industry

Why marketing in the medical industry?

Before starting, it’s a good idea to first think about the goals and effects you want to achieve.

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Increase conversions
Properly prepared marketing campaigns attract the attention of potential customers, encouraging them to use the offer.
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Better targeting
Online marketing allows you to reach specific audiences based on their preferences.
Advanced remarketing
Marketing efforts help to close sales in remarketing.
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Acquiring customers
Properly prepared marketing campaigns attract the attention of potential customers, encouraging them to take advantage of the offer.
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Gaining a competitive edge
Marketing helps you stand out from the competition and gain an edge in the pharmaceutical market.
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Establish relationships with new partners
Marketing activities support the building of relationships with new business partners.

Looking for a business partner?

Marketing in the legal and financial industry is a challenge that requires a good strategy, proven methods and reliable performance.

How can we help as inmarketing?

We have worked with 10 clients in different areas of the medical industry, so we know how to act.

Audit

Audit

We will do an in-depth reserach of your brand and conduct an initial interview.

Strategy

Strategy

Based on the knowledge gained, we will create a personalized marketing strategy.

Implementation and optimization

Implementation and optimization

We will carry out the planned activities from A to Z, constantly checking the results and optimizing the campaigns.

Analysis of effects

Analysis of effects

We will send you an in-depth report and present the results. We will also recommend how else we can help.

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Work together with inmarketing!

Let’s organize your marketing activities together or create the whole process anew.
We’d be happy to talk about your needs and challenges.

All you need to know

The most common questions

Do you write texts and make graphics for ads? Przeczytaj więcej
Who can I contact if we start a cooperation? Przeczytaj więcej
What kind of results from a campaign can I expect? Przeczytaj więcej
What activities are included in the service? Przeczytaj więcej
When will the first results be visible? Przeczytaj więcej