{"id":20641,"date":"2025-02-18T13:44:42","date_gmt":"2025-02-18T12:44:42","guid":{"rendered":"https:\/\/inmarketing.pl\/en\/?page_id=20641"},"modified":"2025-02-18T13:45:12","modified_gmt":"2025-02-18T12:45:12","slug":"horeca-industry","status":"publish","type":"page","link":"https:\/\/inmarketing.pl\/en\/horeca-industry\/","title":{"rendered":"HoReCa industry"},"content":{"rendered":"
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\n Marketing in the<\/span>\n HoReCa industry<\/span?<\/span>\n <\/h1>\n <\/div>\n <\/div>\n
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The HoReCa industry is particularly sensitive to changing consumer trends, such as the growing importance of healthy food, the digitization of orders, and the rise in popularity of home delivery.<\/p>\n <\/div>\n

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Marketing in the HoReCa industry is not just about promotion – it’s a way to build relationships and provide memorable experiences that keep customers coming back.<\/p>\n <\/div>\n

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\n \n Learn more <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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Marketing in the HoReCa industry<\/h4>\n\t\t\t<\/div>\n\t\t\t
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In 2024, the value of the HoReCa market in Poland will increase by 8.4%<\/span> compared to the previous year. However, rising prices have prompted many Poles to reduce their spending on restaurants, hotels or cafes<\/span>. This is why well-chosen marketing activities, especially now, are of great importance here<\/span>.<\/h2>\n\t\t\t<\/div>\n\t\t\t
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<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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Karol Si\u00f3dmiak<\/p>\n\t\t\t\t\t\t

Marketing expert in the HoReCa industry<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n

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Why marketing in the HoReCa industry?<\/h2>\n <\/div>\n
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Before you start, it’s a good idea to first think about the goals and results you want to achieve.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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\n Increase revenue <\/div>\n
\n Effective promotion of HoReCa companies leads to increased sales and revenue. <\/div>\n <\/div>\n
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\n Better targeting <\/div>\n
\n Online marketing allows you to reach specific audiences based on their preferences.\r\n <\/div>\n <\/div>\n
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\n Acquire valuable employees <\/div>\n
\n Promote your company as an attractive employer in the HoReCa industry. <\/div>\n <\/div>\n
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\n Acquiring customers <\/div>\n
\n Properly prepared marketing campaigns attract the attention of potential customers, encouraging them to take advantage of your offer. <\/div>\n <\/div>\n
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\n Gain a competitive edge <\/div>\n
\n Marketing helps you stand out from the competition and gain an edge in the HoReCa market.\r\n <\/div>\n <\/div>\n
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\n Establish relationships with new partners <\/div>\n
\n Marketing activities support the building of relationships with new business partners.\r\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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Looking for a business<\/span> partner?<\/a><\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Marketing in the legal and financial industry is a challenge that requires a good strategy, proven methods and reliable performance.<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMake an appointment for a free consultation<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n
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How can we help as inmarketing?<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

We have worked with 5 clients in the hotel, catering and cafe industries, so we know how to act.<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Audit\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Audit<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

We will do an in-depth reserach of your brand and conduct an initial interview.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strategy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Strategy<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Based on the knowledge gained, we will create a personalized marketing strategy.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Implementation\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Implementation and optimization<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

We will carry out the planned activities from A to Z, constantly checking the results and optimizing the campaigns.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Analysis\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Analysis of effects<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

We will send you an in-depth report and present the results. We will also recommend how else we can help.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t<\/section>\n\n
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Work together with inmarketing!<\/a><\/h2>\n\t\t\t\t\t\t\t\t\t\t\t

Let’s organize your marketing activities together or create the whole process anew.
\nWe’d be happy to talk about your needs and challenges.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFill out the contact form<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCall us<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMail us<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n
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\n All you need to know <\/div>\n

\n The most common questions <\/h4>\n <\/div>\n
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\n Do you write texts and make graphics for ads? \n Przeczytaj wi\u0119cej <\/span>\n <\/h6>\n
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Yes, we create the creatives ourselves for all campaigns and organic activities. Before publishing them, you will receive suggestions from us for approval. We will implement them only if you do not submit corrections.<\/p>\n <\/div>\n <\/div>\n

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\n Who can I contact if we start a cooperation? \n Przeczytaj wi\u0119cej <\/span>\n <\/h6>\n
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Once you start working with us, you will receive a dedicated Project Manager whom you can contact on all matters related to the services we provide for you. From him you will receive answers from specialists on topics concerning your campaigns or other marketing activities.<\/p>\n <\/div>\n <\/div>\n

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\n What kind of results from a campaign can I expect? \n Przeczytaj wi\u0119cej <\/span>\n <\/h6>\n
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The effects of the campaigns implemented by our team of specialists depend on many factors.<\/p>\n

Possible effects to be achieved are:<\/p>\n

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  • Generating leads and increasing sales – campaigns can be focused on generating leads, i.e. potential customers interested in buying products or services.<\/li>\n
  • Increasing website traffic – campaigns can direct more users to the website, which is especially important for new product or service launches.<\/li>\n
  • Engage users and increase brand awareness – campaigns based on social media communication can increase user interaction.<\/li>\n<\/ul>\n

    The results of the activities may consist of the goal of a given campaign, the target group, the service or product offered, the chosen platform or advertising system.<\/span><\/p>\n <\/div>\n <\/div>\n

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    \n What activities are included in the service? \n Przeczytaj wi\u0119cej <\/span>\n <\/h6>\n
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    Each service consists of different components and requires different steps. Don’t worry – we will inform you of all the steps before we start working together and let you know what will happen.<\/p>\n <\/div>\n <\/div>\n

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    \n When will the first results be visible? \n Przeczytaj wi\u0119cej <\/span>\n <\/h6>\n
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    The first results can be seen within a few days of launching a campaign, especially in the case of Google Ads or Meta Ads campaigns. However, keep in mind that the advertising system also needs time to \u201clearn\u201d. Proper optimization of the campaign may turn out to be crucial in this case: making tests of advertising creations and selecting audience groups.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20641","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/pages\/20641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/comments?post=20641"}],"version-history":[{"count":3,"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/pages\/20641\/revisions"}],"predecessor-version":[{"id":20650,"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/pages\/20641\/revisions\/20650"}],"wp:attachment":[{"href":"https:\/\/inmarketing.pl\/en\/wp-json\/wp\/v2\/media?parent=20641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}